“Bow Down to Washington”
BigHouse Production created this fun spot for BECU with their ad agency C+C. It features notable University of Washington alumni singing the school fight song “Bow Down to Washington.” The campaign features WNBA star Kelsey Plum, former NFL quarterback Jake Locker, SNL alum Julia Sweeney, Seattle Sounders star Cristian Roldan, NFL safety Budda Baker, members of the Husky Marching Band and other UW alums. The commercial was produced, directed and edited by George Riddell, with cinematography by DP Mark Simon and music direction by Nick Denke.
Stadium Sing-Along Versions
Each version of the videos for the campaign was created for broadcast as well as in-game play. This “Stadium sing-along” version includes the fight song lyrics, and was shot and edited to fit the unique super widescreen aspect ratio of the giant Husky Stadium video board. Special thanks to the Husky Marching Band and all the UW alumni for their on-camera performances.