This campaign for the Washington State Fair was the coming out party for “Big Washington,” whose likeness was seen from Vancouver to Bellingham on TV commercials, billboards, newspaper ads, buses and more. This spot was part of that campaign, and is the result of a three-day film shoot produced by BigHouse Production for Jones Advertising. Mark Jones directed and George Riddell produced the TV campaign. Director of Photography was Mark Simon. Glenn Lorbecki created the music, with lyrics by David Edgerton. Video editing by Lori Rodhall.
The inaugural campaign for the Washington State Fair retired the longstanding Puyallup Fair brand. Jones Advertising developed the new look and identity for the Washington State Fair, including the campaign theme “It’s Time.” George Riddell and BigHouse produced a three-day shoot for the campaign for Jones Advertising, shot on location at the Puyallup Fairgrounds.